Supporting Salespersons CRM Efforts through Location Based Mobile Support Systems
نویسنده
چکیده
The paper aims at assessing how can location based mobile support systems support salespersons ́CRM efforts when they are operating within a highly mobile work environment. The paper is structured as follows. In the first section the paper conceptualises key properties of location based mobile support systems. It then introduces the dual role of salespeople in CRM through a brief literature review. A fourth section suggests potential mobile location services and applications that can support salespersons in performing effectively their everyday CRM tasks and links such applications to the determinant of salespersons ́performance. The papers concludes with some remarks and suggests some areas of further research
منابع مشابه
Supporting Salespersons through Location Based Mobile Applications and Services
The paper aims at assessing how mobile location applications and services can support salespersons‚ for greater performance when they are operating within a mobile work environment. After briefly discussing the state of the art issues associated with mobile location technologies‚ the paper conceptualises key dimensions of location-based mobile support. The paper then suggests a categorization o...
متن کاملEnhancing Collaborative CRM with Mobile Technologies
Mobile technology offers a high potential to significantly transform the ways how a company can interact with their customers and even with own employees. In recent years researchers started to analyze those potentials from the perspective of customer relationship management (CRM) but mainly concentrated on traditional business-to-customer (B2C) relationships. The concept of collaborative CRM e...
متن کاملOntology-Driven E-Learning System for Automated Personalized Learning Service
Ontology has gained popularity in building knowledge base because the description, localization and effective reuse of software patterns and systems of patterns can be approached through an ontology-based formalism. This paper designs ontology in the mobile phone domain for the construction of knowledge base, and presents a new method for knowledge assessment in which quizzing questions are dra...
متن کاملA Meta Model Based Extension of BPMN 2.0 for Mobile Context Sensitive Business Processes and Applications
Smart devices like smartphones or tablets have become ubiquitous, which affected many daily work activities like maintaining contacts via a mobile CRM anywhere, anytime. Thus, business processes can now be executed independently of an employee’s location. In addition, mobile devices have the possibility to measure physical quantities through sensors, like location or acceleration. Moreover, the...
متن کاملRT - CRM : Real - Time Channel - based Re ective
In this paper, we propose and present Real-Time Channel-based Reeective Memory (RT-CRM) { a useful programming model and middleware communication service for constructing distributed real-time industrial monitoring and control applications on commercially available open systems. RT-CRM provides remote real-time data reeection abstraction using a simple writer-push model. This writer-push approa...
متن کامل